A few months ago, there was a big hubbub about changes Yahoo made to their search marketing terms of service.  They announced that they were now allowing themselves unfettered access to make changes to your campaigns at will, courtesy of their “search marketing specialists.”  This access was such that you had to go out of [...]

There is so much to say about keywords, I can’t possibly put it all in one post – they are that important.  Once you’ve fleshed out your goal, you need to dive headfirst into your search for keywords.  Establish the most important keywords for your campaign and use them as the cornerstone of your account; [...]

I decided to start an “SEM for Dummies” style series to help teach SEM novices how to build, develop, and optimize a viable paid search campaign, without all the boring, obvious, and typically unnecessary prattle you’d get in a webinar or multi-day conference. If you think the place to start is the keywords or even [...]