An often overlooked and undervalued aspect of the SEM campaign is the negative keyword.  I don’t think I even used negative keywords in the first few SEM campaigns I worked on many years ago.  However, neglecting these is a rookie mistake that can result in poor click through rates and wasted clicks. Negative keywords exclude [...]

Christmas is my favorite time of the year.  The famous Christmas carol heralds that it is, in fact, the most wonderful time of the year, and I would agree with that.  However, it seems that this year may not be quite as wonderful as in years past.  The first spending projections for the season came [...]

Generation Y is near and dear to my heart.  So few companies really understand how to market to this group because they have been surrounded by technology for so much of their lives.  Generation Y grew up on computers, not typewriters.  They have never lived without a gaming console, cable television with 400 channels, pay [...]

Consumers love comfort. They love that warm, fuzzy feeling of being swaddled in a security blanket of a product or service particularly when dealing with the internet.  That’s why we have to check a thousand boxes with privacy policies and terms of service any time we sign up for a Web site, newsletter, or make [...]