There is so much to say about keywords, I can’t possibly put it all in one post – they are that important.  Once you’ve fleshed out your goal, you need to dive headfirst into your search for keywords.  Establish the most important keywords for your campaign and use them as the cornerstone of your account; [...]

I decided to start an “SEM for Dummies” style series to help teach SEM novices how to build, develop, and optimize a viable paid search campaign, without all the boring, obvious, and typically unnecessary prattle you’d get in a webinar or multi-day conference. If you think the place to start is the keywords or even [...]