Rule #1 in a down economy: Don’t stop using techniques that work!  Budgets are being cut left and right with the recession, but the problem is that people are cutting valuable techniques, and thus are limiting really successful campaigns.  If a PPC campaign costs $3650, but is showing a 400% return on ad spend, why [...]

Ten years ago all people could talk about was how much pornography was on the internet and how readily accessible it was.  People railed that all the internet could ever hope to be is a great pez dispenser of perversion.  Parents feared for their children, feared for the innocence lost in a tangled web of [...]

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