Local marketing is an incredibly important, but often overlooked part of marketing.  It is important to remember that most businesses are small businesses which don’t have the substantial marketing budgets that major companies have.  The tactics these mega companies use also aren’t the ones that will work for small businesses.  For a long time, many [...]

In one of the many blogs I read recently a surprising statistic jumped out at me; unfortunately, I can’t remember where I read the stat.  It said that 47% of online marketers use analytics to measure campaigns.  When I read this, my jaw dropped.  What are the other 53% doing? Randomly guessing? Basing optimization decisions [...]

There are hundreds of specialists in pay-per-click marketing, but for inexplicable reasons there are no specialists in post click marketing.  Post-click doesn’t sound familiar?  Well that’s because most marketing teams ignore the premise of post click marketing – whether it’s accidental or on purpose.  Search engine marketers worry about keywords, negative keywords, and ad copy, [...]

Generation Y is near and dear to my heart.  So few companies really understand how to market to this group because they have been surrounded by technology for so much of their lives.  Generation Y grew up on computers, not typewriters.  They have never lived without a gaming console, cable television with 400 channels, pay [...]

Consumers love comfort. They love that warm, fuzzy feeling of being swaddled in a security blanket of a product or service particularly when dealing with the internet.  That’s why we have to check a thousand boxes with privacy policies and terms of service any time we sign up for a Web site, newsletter, or make [...]